Showcasing a basic preliminary persona based on limited research.
A simple flow of the high level analytics experience.


executive analytics.

Even with limited user research experience can be optimized with user-centered thinking. Working with a Data and Analytics team, I was able to map the overall process from the perspective of the client’s leadership team. ¬† Enhancing the experience allowed it to¬†resonate with its core audience, and empowered the entire team to use design thinking principles.