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Hello! For the past two decades, I have been creating innovative experiences, impactful strategies, groundbreaking products, delightful services, and first-class designs.

Uncovering Problems


Bridging the gap between business goals and the needs of the audience leveraging research back insights to develop innovative strategies.

Developing Solutions


Shaping positive and meaningful human-centered experiences; understanding the needs, behaviors, and expectations of the people.

Enabling Growth


Implementing and optimizing the operations, processes, tools, and workflows and the and governance needed to see up Design teams for independence and success.

My Specialties

Honed through years of experience, my goal is to create exceptional user experiences that blend intuitive interfaces, user-centered design principles, and innovative solutions.

Service Design

Creating and improving services to meet the needs and expectations of customers while considering the organization's capabilities and objectives.

Product Strategy

Conceptualizing, creating, and refining physical or digital products to meet user needs, while considering aesthetics, functionality, and manufacturability.

Audience Research

Qualitative or quantitative investigation and analysis of user behaviors, needs, and preferences to inform the overall design and development of products or services.

Experience Design

Creating an appealing, intuitive, and enjoyable user journey enhancing overall user satisfaction and engagement.

Usability & Accessibility

Testing and evaluating the ease of use, effectiveness, and inclusiveness of a product or service to ensure it meets the needs of diverse users.


Developing design processes, workflows, and collaboration within an organization to empower designers and ensure quality.

My Skills

As a seasoned Strategic Design Leader, I have amassed a wealth of experience in driving impactful design initiatives across diverse domains. With a versatile skill set and a deep understanding of user-centric methodologies, I possess the ability to seamlessly transition between roles in Service Design, Product Strategy, Customer Experience, User Research, and Visual Interface Design.

By fostering collaboration and nurturing the talents of individuals with diverse backgrounds, I create an environment where creativity flourishes and ideas are transformed into tangible products or services. With a keen eye for detail and a relentless pursuit of excellence, I ensure that every aspect of the design aligns with the overarching strategic goals, resulting in solutions that resonate with users and drive business growth.

  • Human-Centered Design
  • Design Thinking
  • Workshop Facilitation
  • Service Design
  • Design Sprints
  • Spacial Design
  • Immersive Design
Experience Design
  • Product Design
  • User Experience Design (UX)
  • Interaction Design (IxD)
  • Clickable Prototyping
  • User Interface Design (UI)
  • Visual Design
  • Digital Design Systems
Experience Strategy
  • Rapid Prototyping
  • Journey Mapping
  • Persona Development
  • DesignOps
  • User Research
  • Usability Testing
  • Qualitative Research
  • Quantitative Analysis
  • ResearchOps
  • Accessibility

My Clients

The diverse range of esteemed clients I have had the privilege to work with, showcase my expertise and commitment to excellence.