Through a series of interactive workshops, I mapped the patient experience to the goals of the business and created a forward-thinking strategy and vision on how to align the brand with the product.
Helping patients and
providers understand the cost
of care and what’s covered.
Simplifying payment processing
for patients, insurance companies,
and healthcare providers.
Many of their core customers viewed the platform as extra work that they have to complete. Therefore, I worked to simplify and expand its core product in order to reduce time and highlight how the platform improves their workflow.
As the brand evolved,
the tools needed to match.
The goal was to create a forward-thinking strategy on how to align the brand with the technology and create a design system that followed usability and accessibility best practices as the foundation.