Through a series of interactive workshops, the patient experience was mapped to business goals to create a forward-thinking strategy and vision on aligning the brand with the product.
Helping patients and
providers understand the cost
of care and what’s covered.
Simplifying payment processing
for patients, insurance companies,
and healthcare providers.
Many of their core customers viewed the platform as extra work that they have to complete. This was solved by simplifying and expanding the core product with the goal of reducing time spent and highlighting to the user how the platform improves their workflow.
As the brand evolved,
the tools needed to match.
The goal was to create a forward-thinking strategy on how to align the brand with the technology and create a design system that followed usability and accessibility best practices as the foundation.