Through a series of interactive workshops, the patient experience was mapped to businessĀ goalsĀ to create a forward-thinking strategy and vision on aligning the brand with the product.
Helping patients and
providersĀ understand the cost
of care and whatās covered.
Simplifying payment processing
for patients, insurance companies,
and healthcare providers.
Many of their core customers viewed the platform as extra work that they have to complete. Ā This was solved by simplifying and expanding the core product with the goal of reducing time spent and highlighting to the user how the platform improves their workflow.
As theĀ brand evolved,
the tools neededĀ to match.
The goal was to create a forward-thinking strategy on how to align the brand with the technology and create a design system that followed usability and accessibility best practices as the foundation.