Empathy based User Experience Design

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There are many different philosophies when it comes to User Centered Design.

Recently I have I find myself getting annoyed with standard Usability thinking and principles. There seems to be a train of thought with seasoned usability designers that there are set rules and best practices. I have a problem with this because in the past several years the entire spectrum has changed extremely drastically.

There are those who take a ‘customer is always right’ approach to design and believe that User Feedback needs always needs to be implemented into design work. There are many who believe that Usability Testing should be the driving factor of all User Interface Design. There are even those who believe that the user doesn’t know what they want and that we, as the experts, know better what the user needs.

As for me, I believe that the correct answer is all of the above, and none of the above. In the upcoming weeks I will follow up this article with my own personal takes on all of these approaches.